Data Analytics Resources
Last updated 02/03/2018
We’ve compiled some useful links to supplement your analytics courses at Kellogg. Check back regularly to get updates. Also, if you have suggestions or recommendations, please reach out to kda-club@kellogg.northwestern.edu!
Essential Analytical Concepts
Data Storytelling
- Harvard Business Review on Data Storytelling: high-level introduction to data storytelling
- Tableau Data Storytelling White Paper: detailed overview of best practices for data storytelling
- FiveThirtyEight: popular example of data journalism
Data Visualization
- Tableau License: FREE Tableau license for students!
- Data Visualization Best Practices: how to design great charts and visuals
- Flowing Data: data visualization blog for inspiration
Descriptive and Inferential Statistics
- Laerd Stats Introduction: defining the difference between descriptive and inferential statistics
- Descriptive Stats: more on descriptive statistics
- Inferential Stats: more on inferential statistics
Linear Regression (because DECS-430/431 was so long ago…)
- Investopedia on Linear Regression: basic introduction to linear regression for business analysts
- Khan Academy on Linear Regression: basic introduction for those who don’t like reading